Billy Lewis
As a versatile Creative leader with a proven track record in developing innovative, omni-channel brand experiences, I bring a unique blend of creative and technical expertise to every project. With experience spanning creative direction, brand strategy, motion, 3D and experiential design, I excel in adapting to new challenges and driving transformative solutions that align with business objectives. My collaborative leadership style fosters dynamic team environments, consistently enhancing creative output and delivering award-winning results.
2020-Current
AT&T - Brand
Experiential Creative Director – Brand
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Spearheaded creative direction for experiential brand partnerships and activations, engaging over 168 million consumers annually across various verticals, such as NBA, gaming, Tribeca Festival, and venue partnerships. Achieved a 73% positive impact on brand perception among participants and attendees in 2023.
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Provided creative direction to cross-functional teams and agencies to produce strategy-driven creative, while effectively balancing stakeholder priorities across sponsorships, digital, social media, influencer marketing, retail and traditional advertising channels.
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Developed, presented to senior leadership, and produced high-priority brand asset suites, platform identity assets, and key art in-house, achieving significant cost savings and timeline efficiencies.
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Created and implemented multiple visual identities and brand design systems for various AT&T groups, products, and verticals, ensuring strategic alignment across enterprise channels. Notably developed the AT&T Gaming Identity, which achieved top brand recall and community belonging in competitive testing.
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2015-2020
AT&T - Creative Services
Associate Director, Visual Effects & Imaging | AT&T
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Managed a diverse 17-member creative services department, delivering over 10,000+ top-tier omni-channel deliverables for AT&T, DIRECTV, Xander, and Warner Media.
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Led multidisciplinary teams through complex design challenges, fostering collaboration with stakeholders from concept to production, while ensuring the highest standards of quality and creativity within tight deadlines.
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Championed a digital-first design strategy for the successful redesign of AT&T's brand color system, overseeing its design, testing, and rollout.
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Lead creative and production for seven years of Super Saturday Night concert activations, generating billions of brand impressions each year.
2009-2015
Directv
Lead 3D& Imaging
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Concepted, designed, and produced award-winning national campaigns, key art, social media content, product launches, B2B initiatives, packaging, and experiential events.
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Build and led a high-performing creative team, cultivating a culture of innovation, collaboration, and accountability. We prioritized operational efficiency while driving subscriber growth to over 20 million.