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Branding, color, and motion design systems
 

Color
Evangelizing a digital first strategy for color that leadership and executives adopted I worked with multiple internal and external teams of partners to reinvasion the AT&T brand color pallet suites. My role was designing conceptual palettes, then the technical palette variant breakdowns (RGB/CMYK/PMS,) eventually stress testing the breakdowns for all channels and accessibility requirements. 
I am a colorist in theory, brand design and production pipelines which has been integral for a large variety of brand consistency needs and experiential activation concerns.   
MOGRTs
Using Adobe ExtendScript (extended Java), I  designed and coded Motion Graphics Template solutions (MOGRTs) for AT&T brand. These templates allow partners of all skill levels to easily create simple and consistent branded graphics. They are flexible enough to adapt to different campaigns while adhering to the brand guidelines established by brand management.
Endcards
Building on the recent campaign work from Omnicom I reimagined the Connecting Changes Everything motion design based on brand motion principles and brand re-designed static vectors.  Created templated brand assets that contain easily selectable expressive font, English/Spanish switch as well as all approved colorways.  
Variety of internal endcards I designed and executed based on brand principles. 
Working with internal partners, Omnicom and MusikV we developed a new sonic and end card animation for the brand.  Generating testing assets and and creating custom visualizers to understand timing.  Once developed working with brand partners we designed motion principles, guidelines for all ratios and colorways that I then execute and refresh as needed for external use. This includes generation of all OEM startup and shutdown logo sonic sequences. 
Animated icons
As we developed motion principles for the brand we decided to define motion to our brand iconography. These are examples of a few icons I executed for that system. 
AT&T 5G Holovision
To keep fans connected with their favorite sports during the pandemic AT&T and Turner teamed up to create 5G Holovision.  This innovation allowed broadcasters to virtually enter the NBA bubble to interview players. This work won an Emmy for Outstanding Digital Innovation  2021. Using X-Particles in CInema 4D I created the effect transition in an out as well as logo design. 
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Fleet Branding
Logo Design
Recent examples of logos and logo lockups
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Though never receiving wide spread use, translating a 2D mark into 3D was an exhaustive exercise that has been utilized for a variety of dimensional executions. Always worth pushing  brandings reach into new territories as it informs expressive possibilities and reinforces current brand guidelines. 
Logo Studies
Libraries
Removing user error and driving consistency throughout the pipeline requires defining and maintaining standard libraries of brand values and assets. User libraries are integral for brand or campaign consistency cross mediums and platforms.  
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