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AT&T gaming identity and activations 2020-24
Partnered with Design Studio, MusikV, Mario Artesian from the AT&T sponsorship team and brand management for the AT&T gaming Identity system and guidelines based around a strategic consumer journey model and grounded in 3D assets that can be activated across digital, physical and in game touchpoints. These guidelines and assets have been winning awards in market since implementation as well as testing strongly against related brands in the space.
-Brand Identity system, sonic library, motion graphics package, brand creative direction, brand strategy, brand 3D asset building, technical direction
AT&T gaming identity activations
Partnered with AT&T sponsorship team, Wasserman, Giant Spoon and others activating the identity system IRL, online and in game.
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