AT&T Fulton St. Station Takeover
At the Fulton Street subway station in Lower Manhattan, over 300,000 commuters pass through daily. Our campaign targeted these commuters, directing them to an AT&T kiosk for prepaid SIM purchases. Within two weeks, we achieved 2 million impressions, and our paid social efforts outperformed efficiency benchmarks by 49x. The entire project, from briefing to final delivery, was completed in 11 days, resulting in over 60 digital animations to a variety of specifications that all wayfinded the consumer to our kiosk product.
-Produced and directed video content, wayfinding strategy, project managed technical planning and installation