SSN | Lady Gaga
Partnered with  Sanchez Stanfield, internal teams and external vendors on Super Saturday Night Lady Gaga concert in Miami.  
The livestream concert had10.2M views on Twitter With #SUPERSATURDAYNIGHT trending #1 in the US & worldwide. $250K was raised for Born this Way Foundation with each tweet using #SuperSaturdayNight, AT&T donated $1.  Total impressions: 2.3B    
Produced all assets and visual identity system.  Produced and directed all social and Twitter live stream assets.   Produced all physical and digital signage and oversaw onsite install of our three activated venues.  Design and post production on key art. Brand creative directed all real time audio reactive content from our partner Meptic.