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AT&T gaming identity and experiential activations 2020-24
I collaborated with Design Studio, MusikV, AT&T’s Director of Sponsorship Mario Artesiano and AT&T brand to reimagine AT&T gaming. Together, we developed the AT&T Gaming Identity system and guidelines. These guidelines are grounded in a strategic consumer journey model and utilize 3D assets that can be activated across digital, physical, and in-game touchpoints. Since their implementation, these guidelines and assets have received awards in the market and performed well compared to related brands. As a presenter and keynote panelist at ANA's Sponsorship & Experiential Marketing event in NYC last year, I revealed how AT&T reinvented its brand strategy and design identity in a highly dynamic gaming environment.
-Brand Identity system, sonic library, motion graphics package, brand creative direction, brand strategy, brand 3D asset building, technical direction, identity system management
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2021 Sizzle
Partnered with AT&T sponsorship team and Wasserman to debut the ID in 2021 to reach over 9.8M viewers throughout the year across 5 major gaming activations.
AT&T Annihilator Cup
Partnered with AT&T sponsorship team and Wasserman we just completed our 4th year of the AT&T owned and operated gaming tournament with over 11 million views this season.
Custom Fortnite maps contain a recreated Annihilator Virtual set as well as integrated branding.
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AT&T gaming identity activations
Partnered with AT&T sponsorship team, Wasserman, Giant Spoon and others activating the identity system IRL, online and in-game for activations .
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